We consider ourselves genuine game changers in the industry and are immensely proud of the Just Fair and Direct trader-centric solutions we have on offer.
Committed to best execution and transparency standards as well as to interoperability between different trading platforms, we actively promote the standardisation of institutional-grade solutions along with a fully trader-centric 100% Agency Model.
There is no magic behind low trading costs. We live in a connected world, and unlike years ago when institutions like JFD Brokers had to be located in the worlds' financial centres such as London, New York or Tokyo, this is not anymore the case today. We say it proud and loud: we are not located in London, New York or Tokyo, and we do not pretend to act so.
Why should we? Allocating extensive budget resources towards luxurious offices in high-end locations while sponsoring football or formula one championships would in turn dramatically reduce our capacity to invest in technology, innovation, and our ability to offer low trading costs for the immediate benefit of the retail online trading community. Genius, creativity and dedication: that is what JFD is all about. Breaking conventions and doing business the right way.
Therefore, we instead established our Headquarters in Limassol, Cyprus - the second largest retail online trading european hub, a highly regulated jurisdiction (CySEC and ICF) and yet cost-effective from a corporate taxation, real estate and labour costs point of view.
The only footprint we have in so called "prime locations" is our IT Infrastructure which has been deployed within industry leading datacentres located in London (Equinix LD4) and New York (Equinix NY4) thus connecting our servers to those of the major exchanges and liquidity providers via fibre optic cables in order to bypass internet congestion and support ultra-high frequency systems with a world-class capacity of up to 50,000 trades per second.
We, at JFD Brokers, execute your orders directly onto the markets at the speed of light. That is it, and that is what truly matters.
Our innovative MT4+ solutions take Straight Through Processing, Smart Order Routing, Aggregation and Bridging to a new level, an unprecedented achievement within the Meta Trader environment.
Our ultra-Low Latency 100% DMA/STP solution suites grant direct and anonymous access to all major liquidity sources for equities, commodities, forex, bonds, ETFs, rates and more.
We invest in technology rather than in marketing, always deploying the most cutting-edge infrastructure money can buy in order to process all our clients' trades real-time to the interbank market without suffering from any bottle-necks. Indeed, our IT infrastructure supports up to 10,000 trades per seconds within the MT4 environment.
Indeed, our IT infrastructure supports up to 10,000 trades per seconds within the MT4 environment and up to 50,000 trades per seconds outside of the MT4 environment (i.e. connecting Quants and HFT strategies directly to our Liquidity Pool).
Trying JFD is Adopting JFD
We would like to invite the retail trading community to try us in order to test out the immediate advantages of the latest business and technology transformations improving our industry.
Once again, our specifications have been proven to increase nominal trading volumes and clients’ profitability over time. Our offering is a no-brainer and we expect to increase accounts acquisition / retention, trading revenues, and overall clients’ level of satisfaction over a quick-win.
In a simple equation:
+ Advanced Trading and Analysis Functionalities
+ Global Market Reach
+ Low Trading Costs
+ No Requotes
+ Full Anonymity
+ No Conflicts of Interest
= Enhanced Trading Experience and Performance
= Greater Client Satisfaction
= Higher Client Loyalty
We are Just, Fair and Direct - are you?
In today’s financial turmoil, while a majority of "world-class" historical retail market making brokers are increasingly experiencing regulatory pressures, volumes drops, income losses and client disengagements, adopting a transparent and disruptive WIN (Partner) + WIN (JFD) + WIN (Client) model makes a lot of business sense.
For this reason, we are very much looking forward to engaging and growing a long-term successful relationship with the retail online trading community.
We are JFD Brokers, your game-changing partner of choice!