We are on a Mission
Your Broker & Partner of Choice
JFD Brokers was designed and operates as an absolute electronic trading environment for sophisticated retail investors and institutional partners, delivering outstanding trading functionality, market reach, depths of liquidity, speed of execution and robust IT scalability at ultra-competitive trading costs.
After 18 months of intensive proprietary research and development, conducted in collaboration with carefully selected financial institutions, we launched on December 24th 2011 as a fully regulated CFD and Forex trading solution suite. We broke even by end of Q1 2012 and since then have kept generating positive feedback from our clients, which we pride ourselves and our partners for.
Most notably, we achieved a respectable and enviable presence in Europe, particularly across German speaking territories (i.e. DACH region) where we attracted a sophisticated client base. We are already addressing a footprint spanning 60+ countries over 5 continents, navigating miles away from the current economic turmoil.
Our game-changing trader-centric solution suites are tailored for sophisticated traders, Expert Advisors (EAs), Black Boxes, Quants, HFT Strategies, Money/Fund Managers, and are available via the MetaTrader 4+ (MT4+ Desktop and MT4+ Mobile platforms), JFD MAM (Multi-Accounts Terminal), and FIX API.
Without any exception or differentiation, our clients benefit from a unique “one-for-all” institutional pricing and core spreads structure (i.e. no price manipulation),applied to a comprehensive multi-asset class package providing a Straight Through Processed Direct Market Access (i.e. no execution manipulation) to 20+ Tier 1 Liquidity Providers and 80+ Exchanges. Such specifications have been proven to increase nominal trading volumes and traders’ profitability over time, while significantly reducing trading costs - which we specifically aim for.
Our revenue model is strictly commission-based, and we are exclusively licensed as a Matched Principal Broker (100% Agency Model), meaning we do not hold any proprietary positions, and have no exposure, therefore we are only acting as an intermediary between our clients, Liquidity Providers and major exchanges. We have no rights to “make the market”, and so we have no conflict with our clients - our business is strictly to protect their interests.
JFD Brokers Ltd. is authorised and regulated to conduct Portfolio Management and Agency Only execution activities by CySEC in Cyprus (License number: 150/11), and is registered with BaFin in Germany (Registration number: 126399), the FCA in the UK (Registration number: 580193), and the French Autorite de Controle Prudentiel Banque de France - ACP (Registration number 74013). It is also MiFID compliant in Europe under the Investment Services and Regulated Market Law of 2007 (Law No. 144(I)/2007), and is a Member of the Investor Compensation Fund (ICF).
Just Fair and Direct... we are JFD Brokers.
- To Innovate by Investing in Technology rather than Marketing.
We spend our time and money on researching the most innovative and advanced technologies to improve our electronic trading environment, and tailor it to suit individual, sophisticated retail investors and institutional partners. We embrace the digital world and our in-house experts are continuously working on new ways to deliver unparalleled technology and service to all our clients.
- To Demystify the Retail Trading Industry.
Knowledge is empowering and we believe any sophisticated retail investor should be able to make fully informed and responsible decisions at all times. Trading questions (how pertinent is the trading order I plan to execute and/or the product I plan to invest in?), as well as brokerage queries (how accurately and by whom, will my trading order be executed and/or the product I invested in be managed?) are easy to answer when you trade with JFD.
- JFD Brokers will stand out as unique in the retail brokerage industry.
- We believe sophisticated retail traders are as valuable as institutional traders, hence they deserve the same benefits.
- We will continue to leverage from the latest business and technology transformations globally in order to innovate, lead by example, and establish ourselves as game-changers, providing a new industry-wide trader-centric standard.
- We aim to become the leading worldwide CFD and Forex broker, with respect to client deposits within the next few years.
Our Business Model
- Established in Cyprus, with operations in Bulgaria and a strong presence across German speaking territories, our goal is to continue expanding our framework across Europe and German speaking markets.
- Our objective is to attract and service significant numbers of customers by offering ultra-competitive trading costs (i.e. core interbank market spreads and low commission charges) while continuously investing in research & development and improving JFD’s end-user experience.
- Our client base is made up of a majority of sophisticated investors (50% of live account deposits are between 20K - 500K USD), trading multiple asset slasses (our revenues are 50% CFD based - 75% Indices, 15% Equities, 10% Commodities & Bonds - and 50% Forex based - 50% EUR/USD, 50% Majors), at a low acquisition cost (as we do not invest in cash/credit bonus promotions and multimillion dollars marketing campaigns).
- We go the extra mile by offering honest, reliable and quality services. Priced extremely competitively, our main offering on margin trading does generate low revenue margins which we compensate for by offering extras to drive up our final revenues.
- Our Management Team is vastly experienced in increasing productivity and finding solutions, in reducing costs and risks, and developing new ways of working by applying innovative Best Practices. Furthermore, we configure every single aspect of our business model in order to drive out cost, without compromising on the quality of our service or technology. This can be demonstrated by our decision to establish our headquarters in Cyprus (the second largest retail brokerage hub in Europe after the UK) to eliminate higher operating costs in larger cities, such as London or Frankfurt. We also run operations across Eastern Europe, training and employing highly qualified and dedicated local professionals at local costs.
- Read more about retail online trading Industry Insights.
- We strongly believe that the future of our industry lies in the development of added value services to margin trading, which is why we have invested extensively into Quants, HFT, and Asset Management activities.
- We have successfully launched our brand divisions JFD Prime and JFD Wealth with great success, while further expanding our presence into new territories including the Middle East, China, India and South East Asia.
- We aim to lead the trading industry by actively promoting the standardisation of institutional-grade solutions coupled with a fully trader-centric 100% Agency Model, while adopting the latest trends in technology.
- We are JFD Brokers, your future-proof brokerage of choice!